Position: Executive Assistant

Reports to: Executive (CEO or President)

Role

As an Executive Assistant, you are responsible for growing the systems of our organization and assisting with building up a motivated team of True Believers that will help us achieve our company goals. You are also responsible for the operational management of our organization including the implementation of our communications cadence, targeted interactions, and operational systems.

Responsibilities

• Client-centric mission - reinforce the client-centric mission with our team so that we make certain that we are moving towards our long-term outcomes.

• Company tenets - work with the team to reinforce the company tenets so that they are used in decision-making in all departments.

• Recruiting and retention - recruit game-changing team members and put in place operational systems that ensure they stay with us for the long term.

• People leadership - apply company systems throughout our organization, reinforce transformational leadership in our organization, and create systems so every person knows what their outcomes are, what they are accountable for, and what their scoreboard is (outcome, accountability, and transparency).

• Events - create the systems and processes for our company events so that they are executed at the highest level; manage event planning and relationships with event partners and clients

• Company Cadence - scheduling and holding all targeted interactions with our team and with individual departments as needed throughout the year.

• Manage the relationship with our outsourced accounting company to ensure that we continue to have up-to-date and accurate bookkeeping. 

• Ensure all inbound invoices get approved for payment and payment is received for all outbound invoices.

• Manage the communication and projects with our legal partners to ensure we are protected from any legal liabilities.

• Drive and manage the tactical delivery of ongoing projects in the company deliverables for all company initiatives, and report back to the Executive team. 

• Support the Executive in executing the vision and growing the business.

• Manages the Executive's Weekly Commitment List.

• Managing the Executive’s calendar and productivity, travel, scheduling, and logistics. 

• Manage the Executive’s inbox and social messages, and debrief daily on what she needs to handle.

• Managing the creation, implementation, and support of all HR policies, processes, and documentation.

• Project handoffs; once created, facilitating the implementation and management of said projects.

• Helping the Executive complete the items on her personal waterfall & perfect day. 

• Support sales process reporting, attend/review sales calls with the Executive, and generate proposals to send to the client.

Results

• We follow our company cadence and all of the targeted interactions 

• Each member of our team has a clear outcome, knows their scoreboard, and understands what they are accountable for (outcome, transparency, and accountability).

• We have an engaged team of True Believers who are excited about our company direction and committed to achieving our Client Centric Mission.

• We practice transformational leadership in our organization and allow people to understand what they are truly capable of.

• The projects we commit to are completed on time and create the desired outcome for our company and our clients.

• Our company events are world-class and protect our members in a way that they have never experienced.

• Proposals are professional and delivered quickly to drive closing sales.

• Payments from clients are collected promptly.

• We use the minimum effective dose systems and platforms in order to get the greatest results.

• The foundation of our company, accounting, finance, taxes, and legal are up-to-date and accurate.

Requirements

• High-level communication skills and responsiveness.

• Emotionally self-regulate even during times of pressure and stress to be present for the team.

• Able to consistently understand the intent and vision of the Executive and work as a sounding board for the Executive. 

• Ability to set goals and develop achievable timelines to hit them. 

• Highly developed self-awareness and leadership skills.

• Ability to assess the company based on data.

• You will work to decrease the noise of the Executive and be their barrier.

• Desire to overcome a new challenge every day.

Role

The Social Media Account Manager serves as the primary architect of platform-specific strategies tailored to client goals and brand identities. This role bridges strategic planning with tactical execution, ensuring all social media activities deliver measurable results while maintaining brand consistency. Working at the intersection of client relations and content delivery, the Account Manager translates business objectives into comprehensive social media plans, orchestrates content calendars, and collaborates with cross-functional teams to implement campaigns that resonate with target audiences.

Responsibilities

• Develop platform-specific strategies aligned with client business objectives and target audience behaviors.
• Create and manage detailed content calendars, ensuring timely delivery of posts across platforms.
• Establish and maintain client tone of voice guidelines for consistent brand representation.
• Coordinate with content creators, designers, and PR teams to produce engaging, on-brand content.
• Plan and execute social media campaigns that integrate with broader marketing initiatives.
• Research and implement platform-specific trends and features to maximize engagement.
• Identify and coordinate influencer partnerships that align with brand values and campaign goals.
• Provide regular status updates and performance reports to clients and internal stakeholders.
• Monitor and analyze campaign performance, making data-driven recommendations for optimization.
• Respond to client feedback and requests promptly, maintaining strong client relationships.
• Stay current on social media best practices and platform updates across all major networks.
• Collaborate with paid social specialists to integrate organic and paid strategies effectively.
• Participate in client meetings and presentations to discuss strategy, performance, and future plans.

Results

• Cohesive social media presence across platforms that reinforces client brand identity and values.
• Increased engagement metrics (likes, shares, comments, saves) through strategic content planning.
• Growth in follower count and audience quality through targeted content strategies.
• Successful implementation of campaigns that meet or exceed established KPIs.
• Timely execution of content calendars with minimal revisions required.
• Strong client relationships built on trust, transparency, and consistent delivery of value.
• Effective collaboration with internal teams resulting in high-quality, integrated content.
• Detailed performance reports that demonstrate social media's impact on client business goals.
• Successful adaptation to platform changes and trend implementation before competitors.
• Positive client feedback regarding account management and strategic direction.
• Seamless integration of organic and paid social media efforts for maximum impact.
• Development of repeatable, scalable processes that improve efficiency and content quality.

Requirements

• 3-5 years of experience in social media marketing with a focus on account management.
• Proven ability to develop and implement platform-specific social media strategies.
• Experience managing multiple client accounts simultaneously with different brand voices.
• Strong understanding of major social platforms including Meta, Instagram, TikTok, LinkedIn, and Twitter.
• Excellent project management skills with attention to detail and deadline management.
• Superior written and verbal communication skills, particularly for client-facing interactions.
• Experience with social media management tools (Hootsuite, Later, Buffer, Sprout Social, etc.).
• Ability to interpret social media analytics and translate data into actionable strategies.
• Knowledge of content creation processes, from ideation to publishing and promotion.
• Experience collaborating with creative teams and providing constructive feedback.
• Understanding of influencer marketing strategies and relationship management.
• Adaptability and willingness to learn new platforms and features as the landscape evolves.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Role

The Publicist’s role is to manage the success of client accounts through media strategy, media outreach, media monitoring, and consistent media and client communication.  Our goal is to communicate with a client as often as possible with media updates. In addition, based on the monthly retainer for the client, we have an internal goal of how many media opportunities we aim to secure per week [national, regional, digital, radio, TV, podcasts, etc]

Responsibilities

• Client-centric mission - follow the client-centric mission so that we make certain that we are moving towards our long-term outcomes.

• Send 20 cision pitches minimum per week

• Goal to secure at least 10 media opportunities per week

• Internal goal for clients to reach 125% of goal of media opportunities each month of clients contract month

• Develop and nurture productive relationships with clients, as well as with editors, reporters, bloggers, and influencers with whom you will regularly interact.

• 80% per week secured on individual weekly commitments of Waterfall

• Support sales process and attend/review sales calls with the CEO, also generate leads who convert to clients.

• Write and distribute to media, as indicated by the Senior Publicist and CEO, including pitches, press releases, pitch letters, media alerts, and memos.

• Plans, conducts, and supervises the media/blogger relations task, including pitching efforts, follow-up contact, reporting, campaign fulfillment, etc.

• Work with our team to develop and implement strategic client plans.

• Conducts media research to create new connections based on what is trending in the news followed by 

• Target media outlets filtering through HARO and ProfNet opportunities.

• Securing and scheduling interviews with Google calendar invites, monitoring, and following up on media opportunities across all platforms.

• Run monthly client calls with the CEO, creating follow-up notes and a plan of action.

• Monthly and bi-weekly reporting and updates to clients.

• Daily client communication through email, slack, and company software.

• Real-time updating of the media opportunity tracker.

• Attend and contribute to daily huddles, targeted interactions, and one-on-ones.

• Weekly manage the client metrics tab where we track the amount of media opportunities we secure which helps build the monthly marketing report by sharing new media wins for the monthly reporting.

Results

• Get clients' press every week, which is in alignment with their goals and the overall strategy.

• The ultimate goal is to increase awareness and affinity of our clients’ brands.

• Secure the expected number of interviews or product features at the appropriate level in the client's contract.

• Clients recognize the value of using Publicity For Good and the impact we have on their business.

• The interviews we commit to are completed effortlessly by our clients and create the desired outcome for them.

• Sales calls are professional and drive closing sales.

• We use the minimum effective dose systems and platforms in order to get the greatest results.

Requirements

• Excellent time management based on client level.

• Organizational skills and attention to detail.

• Self-accountability & drive.

• Creativity in all aspects of the job from content creation to attacking client pitching.

• Possesses excellent writing and editing skills.  

• High-level communication skills and responsiveness with team and clients.

• Adaptable to the challenges that will come.

• Team-oriented and positive outlook.

• Experience and/or understanding of Public Relations.

• The urgency to complete work, priority-minded, and able to handle a high pace of work.

• Client-focused, remaining cordial with a growth/revenue mindset.

Role

The Media Specialist provides vital administrative and communications support to the Publicist and Department Head, ensuring the smooth execution of client-facing PR activities. This role involves coordinating media opportunities, maintaining trackers, handling scheduling, and managing key communication channels. A high degree of organization, attention to detail, and ability to manage multiple priorities under minimal supervision is essential. The position requires a strong internet connection and proficiency in communication tools such as Zoom and Slack.

Responsibilities

Media Coordination & Reporting

• Manage and monitor media opportunity alerts and live link tracking.

• Distribute opportunities and interviews to clients.

• Update and maintain client scorecards, dashboards, and weekly/monthly metrics.

• Track and log press release performance through tools such as Newswire and Cision.

Administrative Support

• Schedule interviews and client calls using Google Calendar and applicable media booking forms.

• Maintain accurate client records, calendars, and files including trackers, coverage books, agendas, and contact lists.

• Prepare and update reports, huddle slides, pitch summaries, and monthly performance documentation.

Research & Outreach

• Conduct industry and competitor research.

• Assist with building media and award lists, executing mail merges, and submitting pitches through platforms like PodMatch and MatchMaker.

• Set up Google Alerts and Cision Dashboards to monitor coverage and opportunities.

Collaboration & Workflow

• Communicate effectively with team members and clients through email, Slack, and Zoom.

• Support internal teams in prioritizing projects and meeting deadlines.

• Participate in monthly assessments, internal meetings, and team reporting workflows.

Results

• Ensure proactive coordination of media opportunities and coverage reporting.

• Maintain accurate and up-to-date client documentation and deliverables.

• Provide timely, consistent, and high-quality support to publicists and the broader PR team.

• Contribute to smooth day-to-day operations by staying organized and ahead of deadlines.

Requirements

• Proven experience in an administrative or executive support role, preferably in PR or agency settings.

• Excellent written and verbal communication skills with strong attention to detail.

• Highly organized with the ability to manage multiple priorities and meet tight deadlines.

• Strong time management, project coordination, and problem-solving skills.

• Proficient in Google Workspace, Slack, Zoom, and media tools such as Cision.

• Familiarity with online file-sharing platforms (e.g., Google Drive, Dropbox).

• Able to work in the Eastern Time Zone.

• Self-motivated, reliable, and professional in presentation and communication.

• Passion for supporting purpose-driven brands with a service-oriented mindset.

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Role

The Sales Representative at Publicity for Good is responsible for identifying, engaging, and qualifying potential clients who align with our purpose-driven mission. This role focuses on generating leads, booking discovery calls, and supporting the early stages of the sales process. Working closely with the Brand Communications Manager and strategy team, the Sales Representative plays a key role in driving business growth through proactive outreach and strategic lead generation. This is a full-time position based in Nashville, Tennessee, with hybrid flexibility.

Responsibilities

Lead Generation & Outreach

• Proactively identify and research qualified leads through outbound strategies such as email, LinkedIn, and cold calls.

• Execute outreach campaigns using proven scripts and tools to initiate conversations with mission-aligned brands.

• Qualify leads based on fit, need, and interest before booking calls with senior team members.

Pipeline Management

• Track all outreach activity, responses, and appointments in the CRM accurately and consistently.

• Follow up with potential leads promptly to keep them engaged and move them through the pipeline.

Collaboration & Reporting

• Work closely with the Brand Communications Manager and strategy team to align on lead profiles and outreach strategy.

• Participate in team meetings to report progress and share insights for improving outreach tactics.

• Contribute to refining the sales process based on feedback and performance data.

Results

• Consistently meet or exceed weekly and monthly KPIs, including lead generation and qualified call bookings.

• Maintain a healthy pipeline of purpose-aligned prospects.

• Accurately track and report all outreach activity and lead status in the CRM.

• Support senior sales closers by delivering well-qualified, high-potential leads.

Requirements

• 2+ years of experience in sales, lead generation, or business development.

• Strong written and verbal communication skills with a persuasive, professional tone.

• Comfortable with cold outreach and CRM tools; organized and proactive in follow-ups.

• Ability to work independently in a fast-paced, remote environment.

• Motivated by performance goals and aligned with PFG’s mission of supporting purpose-driven brands.

• Bonus: Experience in agency sales or the PR/marketing industry.

Job Description

Role

The Brand Assistant will play a pivotal role in supporting various business functions, including relationship management, business development, sales support, and administrative tasks. This position requires excellent communication skills, strong organizational abilities, and a proactive approach to achieving results.

Responsibilities

• Assist with CRM management, lead generation reporting, and team follow-ups to meet KPIs.
• Conduct outreach to influencers, research potential leads, and nurture partnership relationships.
• Maintain accurate records, update sales contacts, and manage email communication.
• Collaborate with cross-functional teams to support project delivery and client satisfaction.
• Contribute to process improvements, problem-solving, and data analysis initiatives.

Results

• Efficiently manage relationships and CRM operations for improved client satisfaction and partnerships.
• Drive business growth through successful outreach and revenue opportunities.
• Provide timely sales support, enhancing efficiency and client retention.
• Ensure effective project delivery and client satisfaction through collaboration.
• Identify and implement process improvements for enhanced operational efficiency.
• Analyze data and provide valuable insights for strategic decision-making.
• Demonstrate professionalism and effective teamwork for a positive work environment.
• Maintain high levels of customer satisfaction through exceptional service.
• Drive towards achieving KPIs and deliverables for tangible results.
• Adapt to changing priorities and demonstrate flexibility in achieving organizational

Requirements

• Excellent communication skills
• Strong organizational abilities
• Attention to detail
• Analytical thinking
• Proactive approach
• Tech savviness
• Adaptability
• Team collaboration
• Customer focus
• Problem-solving skills
• Results orientation
• Emotional intelligence

This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.